Enrich your knowledge and become familiar with important concepts and terms in the world of digital commerce and digital transformation.

Is a results-driven advertising strategy that enables publishers and advertisers to collaborate and reach out to customers. The publisher promotes a product or service via a company or website, and for every sale made, the advertiser pays the publisher a predetermined commission or fee. This form of marketing can be implemented using a variety of methods such as banners, ads, or links, and has proven to be extremely effective in driving sales.

Is a thriving e-commerce platform that allows independent vendors to market their products alongside Amazon’s own offerings. In 2017, third-party sellers accounted for over half of all units sold on the platform, generating more than $30 billion in revenue. As the platform continues to expand, it presents an excellent opportunity for businesses to reach a wider audience.

Involves organizing and optimizing all the content assets that make your company unique and valuable. This includes integrating the various assets and ensuring they are consistently delivered across all channels. By effectively managing your assets, you can improve your business’s overall performance and enhance customer experiences.

A blog is an online journal that is regularly updated with relevant articles written in a conversational tone. Each blog post focuses on a particular topic and allows readers to engage by commenting and sharing the content.

Refers to the various channels through which a product or solution can be marketed and sold. These channels can include social media, e-commerce platforms, physical stores, marketplaces, and others as they continue to evolve. By utilizing different channels, businesses can reach a wider audience and increase their chances of success.

The idea behind a circular economy is to minimize waste by recycling, reusing, refurbishing, and maintaining goods and resources to extract every ounce of use across a range of applications in order to prolong their useful lifespan. This approach is environmentally friendly and sustainable.

Is a term coined by Gartner in 2020 that describes technology architecture solutions that are custom-built for an organization’s unique needs. By utilizing compostable technology, businesses can create a flexible and adaptable system that can evolve with changing business requirements.

Refers to anything produced or created, including user-generated, branded, earned or paid material posted or shared related to an organization, products, and business. This includes blog posts, whitepapers, infographics, images, videos, thought leadership pieces, and more. Content marketing is an effective way to educate and engage customers, making it a valuable tool for businesses looking to establish themselves as experts in their field.

Is a comprehensive solution designed to manage websites and other aspects of digital marketing in one system. It provides content providers with multiple techniques to improve search results and rankings, making it an essential tool for businesses looking to improve their online presence.

Involves distributing or delivering product content to third parties, such as retailers or marketplaces, often through the use of templates to ensure that the right specifications are met. This helps businesses reach a wider audience and increase their chances of success.

Is the percentage of users who perform a specific action, such as making a purchase or registering for something on a website. It is an important metric for marketers and digital teams, as it can be attributed to revenue and is often an entry point into a buying journey.

Is a solution that helps businesses manage and analyze customer interactions throughout the customer lifecycle. It aggregates customer information from multiple sources, including point of sale data and marketing communications, to improve customer relationships.

Refers to the interactions between a customer and an organization throughout their entire business relationship. This includes various factors such as user experience, pricing strategy, shipping and logistics, customer service, personalization, and localization. By focusing on improving the customer experience, businesses can build stronger relationships with their customers and increase their chances of success.

Refers to organizing data into entities and relationships. It involves creating a structure for data, while the data itself is the actual content. A data model serves as a representation of a set of predefined building blocks within a database.

Is a system that allows you to organize, store, edit, and distribute media assets such as images, audio, and videos. Similar to a digital content database, DAM provides a way to manage media assets in a structured manner.

Comprises a range of integrated technologies designed to deliver optimal digital experiences across the entire customer journey. By collecting and connecting data from every channel, including analytics, DXP provides the infrastructure necessary to create seamless digital experiences.

Is a crucial document that accompanies a product on its journey. This document consolidates data from material sourcing and extraction through to end-of-life recycling. Each product is affixed with an NRC chip, QR code, or RFID tag, making the DPP permanently accessible.

Is an ongoing process that leverages metrics and data available from your e-commerce presence to help identify product performance and availability. This helps make informed decisions to enhance products on the digital shelf, ensuring maximum engagement and sales.

Continuously refines the attributes and relationships between data structures in real time. Unlike static models that only represent one point in time, dynamic models make integrating new data simple and scalable. This ensures businesses can easily adapt to new information and trends as they emerge.

Has become a widespread practice of buying and selling goods, services, and information over the internet. This trend has gained momentum due to the emergence of new platforms and channels that make it easier and more appealing for consumers to engage in online transactions.

Is a comprehensive representation of all product data elements, such as entities, attributes, and relations. To ensure that the products remain unique while adapting to changing needs.

Is a framework that provides companies with a means of reporting on all non-financial risks and opportunities that affect their daily operations. By adopting ESG, businesses can effectively manage these risks and leverage opportunities, contributing to their sustainable growth and development.

Is an innovative platform that enables seamless integration for trading partners across various industries, including manufacturers, distributors, retailers, and healthcare organizations. This internet-based system provides a secure environment to access and exchange real-time, validated product information accurately.

Is a smart marketing strategy that helps potential buyers choose the right product that matches their specific needs. By actively guiding customers towards making informed purchasing decisions, vendors can effectively increase their conversion rates, resulting in improved sales revenue and enhanced customer satisfaction.

Is a versatile tool that translates each client’s marketing model into a standardized integration model, featuring a range of product-centric tools. It eliminates the need to reinvent the wheel for every integration project and allows you to swiftly configure the necessary components, leading to efficient development and confident iterations.

Are single web pages that appear in response to a specific call to action, such as a link in an email or pay-per-click ad. They serve as a personalized resource to deliver relevant content and experiences that meet the needs and expectations of customers.

Is an innovative approach to online retail that leverages live video to sell products while shoppers engage with the brand in real-time. This cutting-edge technology has witnessed tremendous success across APAC and has been rapidly gaining popularity in the US and EMEA, particularly among younger generations in the fashion and retail verticals.

Is a crucial tool for businesses seeking to streamline their operations and ensure consistency in all departments. It involves centralizing all data and cleansing it to improve overall business performance.

Involves organizing different types of media, such as images, videos, PDFs, 3D and AR, to enhance customer experience and drive sales. By providing downloadable product information and detailed specifications, businesses can convert more sales and provide an exceptional customer experience.

Refer to the small interactions that consumers have with brands throughout the day. These moments shape preferences and influence purchasing decisions, from researching and discovering products to making actual purchases.

Are components or services with APIs that aren’t monolithic. They’re tightly scoped, encapsulated, loosely coupled, deployable, and independently scalable applications.

Involves the purchasing and distribution of products via mobile devices like smartphones, tablets, laptops, and other wireless devices.

Involves interacting with customers across multiple channels, including email, social media platforms, direct mail, websites, and in-store visits. Success in digital marketing relies on reaching the highest number of target consumers through various channels.

Refers to offering customers multiple sales channels to purchase products, such as physical stores, websites, retailers, marketplaces, or social media apps. It’s a way to provide customers with more ways to purchase products and increase sales.

Provides a single version of software for all customers (or tenants) while allowing each tenant some degree of customization and secure data storage. This ensures that each tenant’s data remains secure and invisible to other tenants.

Retailing seamlessly integrates the customer shopping experience across various channels, including physical stores, desktops, mobile devices, voice assistants, and phones. It provides a consistent, personalized, and frictionless purchasing journey.

Is a powerful technology that enables businesses to manage all their product content in one central location. From modifying and enriching product information to distributing it across various sales channels, PIM makes it easier for organizations to streamline their operations.

Is an effective tool for automating and centralizing product content towards different channels. By acting as a main repository for all product data, PCM helps businesses maintain consistency and accuracy across multiple platforms.

Is a versatile system that helps businesses manage design data in a centralized location. This is especially important for manufacturing companies that need to ensure quality control standards are met.

Is a valuable technology that allows businesses to publish and synchronize product data with sell-side partners. By facilitating the distribution of products across channels, PDS helps organizations sell, distribute, and manage their products more effectively.

Is a tool that assists businesses in creating exceptional product content. By managing product information, digital assets, and marketing resources, PXM helps businesses improve their conversions, content, and context.

A wide range of data associated with a product. From technical specifications to marketing copy, product information tells the story of a product and helps customers make informed buying decisions.

Is a centralized solution for managing, maintaining, and refining essential product information. With PIM, businesses can easily publish product information on multiple platforms, making it an indispensable tool for organizations with large product catalogs or those that rely heavily on e-commerce.

Is a critical tool for managing product development data related to design and iterations. From R&D to manufacturing and procurement, PLM supports businesses at every stage of the product journey.

Provide detailed examples of how a product can be used to solve specific problems or situations. By illustrating the functionality and features of a product, product stories help customers learn about a product’s unique benefits.

When consumers look for solutions or advice online, they trust Google’s search results to provide them with relevant and trustworthy information. As such, it’s essential for brands to optimize their site, content, and products to increase their visibility on these pages.

Is a premium service that provides dedicated cloud infrastructure to its users. Unlike other solutions that share resources between multiple clients, single-tenant solutions offer exclusive access to infrastructure, databases, and applications. This means businesses can enjoy the benefits of cloud hosting while maintaining full control over their data.

Are an important factor in determining a webpage’s organic search ranking. Likes, shares, and other social media interactions signal to search engines that a page contains high-quality content. By increasing their social signals, businesses can boost their online reputation and attract more visitors to their website.

Is the practice of knowing where and how products are made, and then communicating this information to all relevant stakeholders. Whether it’s your marketing team, resellers, marketplaces, or customers, supply chain transparency builds trust and helps businesses differentiate themselves in a crowded market.

Is an integral part of Product Information Management (PIM). It involves selling, distributing, and managing products across channels, including distribution partners, online retailers, data pools, and marketplaces. With syndication, businesses can seamlessly share product information with a wide range of partners, enabling them to expand their reach and drive sales.

Is a type of data that isn’t organized into a structured database format and doesn’t conform to predefined models. It encompasses a range of media, text data, audio, emails, and other files.

Refers to the sales technique of offering a higher-end product with better specifications and features to a customer who is already interested in a similar but lower-priced product.

Is the measure of how easy it is for users to navigate a website or process. In e-commerce, a website’s usability is critical in ensuring that customers can quickly find what they’re looking for. This involves providing intuitive navigation, a simple design, and placing essential information in visible and accessible areas. Good usability often results in increased engagement from customers, leading to more conversions and sales opportunities.

Play a crucial role in managing and tracking activities within a workflow. By defining pre-defined tasks, notifications, completeness requirements, and compliance policies, workflow engines enable businesses to smoothly plan and design the flow of data using pre-set blocks.

Is an essential aspect of any successful business operation. It involves defining how a company’s products move through various processes, from onboarding to enrichment and product data syndication to digital shelf analytics.

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